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ABOUT US

Your association for the advancement of equality in music.

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Music is as colorful and diverse as our society itself. With our non-profit association music is her passion society e.V. We stand for an equal and sustainable world of music, where people of every origin, religion, belief, culture, language, skin color, age, gender, sexual preference as well as physical and mental impairments have the same chances. We do this on different levels analogue and through multimedia content, with educational work, high-profile initiatives and entertainment with added value. With our magazine, on our social media channels, and through events such as panel discussions and workshops in the analogue world, we want to invite everyone to join us in advocating for an equal and diverse music industry.

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OUR STORY

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After many years in the music industry, presenter Mia Heresch realized that the music world in our society is also very much dominated by men. Women and their actual achievements in this industry are hardly or rarely seen. So Mia set out to find ways to advocate for female-read individuals in music. As expected and yet very surprising, Mia was quickly joined by creative people who had the same aspirations for our cultural-especially the music world. 

After many conversations, interviews and ideas, the online magazine was born first. This aims to give a face and a voice to female-read individuals as well as marginalized groups within the music industry, thus creating more awareness and equality. After a very short time, over 150 musicians had taken advantage of the magazine and over 1000 social media followers were interested in the topic of equality in music. This encouraged Mia and her friends and colleagues to think further, and so the non-profit association was founded in June 2020.

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OUR VISION

The focus of the “music is her passion society e.V.” is on women in the music industry (the term women is to be understood inclusively here). Our aim is to offer them a platform to increase the visibility of their profession and their commitment. We want to offer them equal opportunities both in front of and behind the stage, including bookings, festival appearances, media exposure and collaborations.

With our offer and the provision of “Equalifile”, we make female talent visible in order to, among other things, refute the excuse that only male musicians are available. The collection is a comprehensive index of women in the music world, from up-and-coming talent to established professionals, including in the fields of sound, stage, technology and management. It enables female musicians and music makers to become visible and develop further. The digital collection offers a central location where many of these talents can be found at a glance. In this way, we are creating a platform that facilitates access and networking for female musicians and music creators and strengthens diversity in the music industry.

In addition, our multimedia music magazine brings the world's most diverse female artists closer together, promotes dialog about more women and diversity in music and creates awareness for a fairer music culture. Our association is a network committed to equality and empowerment in music. Together, we work to promote a diverse and equitable music culture and to make the world of music more accessible and colorful for everyone.

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OUR VALUES

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Equal rights We are committed to equal opportunities in the music industry. Everyone should have the same opportunities regardless of gender, origin or culture.

Diversity We promote diversity in music. Different perspectives and backgrounds enrich the music world and contribute to a vibrant and innovative culture.

Empowerment We support women in finding their voice and performing confidently in the music industry. Through our platforms and networks, we create spaces in which they can grow and develop.

Collaboration We believe in the power of community and promote exchange and collaboration between female musicians and other players in the music industry. Together we achieve more and strengthen the entire industry.

Transparency We attach great importance to openness and clarity in all our processes and decisions. Transparency creates trust and enables us to work together towards a fairer and more inclusive music world.

Active participation We put our values into practice through concrete actions. Through targeted projects, events and initiatives, we create real change and actively promote equality and diversity in the music industry.